MEDIA ALERT
For Immediate Release
Contact: Michelle Breeze, Erwin-Penland
(864)-672-5578
michelle.breeze@erwinpenland.com

Greenville Ad Club Hosts Designer David Carson

Greenville, SC (November 15, 2004) – The Greenville Ad Club (GAC) will be hosting David Carson, world renowned designer Thursday, November 18, 2004 at the Embassy Suites, 107 Verdae Blvd, at 6:00pm.

David Carson is absolutely, positively not to be missed! Considered one of the most gifted graphic designers of this century, Carson is doing a one-night stand to provide insight into the art that has made him so wildly popular. “Carson's style is widely imitated, but he will always be the calm laid-back surfer who made the design world squint, turn the page sideways, hold the page back some, then - in exasperation - put the magazine down and just accept.” His work has been labeled “brilliant,” “visually stunning” and Newsweek has said "(he) has changed the public face of graphic design.”

Carson is a former creative director and designer at R/GA (Robert Greenberg and Associates) and also principal of David Carson Design New York City. His art direction and graphic design for Beach Culture magazine has won over 150 awards, including Best Overall Design and Cover of the Year from Society of Publication Designers in New York. Design and advertising groups have invited Carson to lecture in Australia, Brazil, Canada, Chile, Denmark, England, France, Holland, Italy, New Zealand, Norway, Sweden, Switzerland and throughout the United States.
The International Center of Photography, New York, named Carson Designer of the Year for his use of photography and design. The American Center for Design selected eight pieces of Carson´s work for its 1995 100 Show - the most work chosen from any one U.S. design firm. The 1996 100 Show referred to Carson´s new work as ”the most important work in this year´s show.” His designs have been profiled in publications around the world, including in Australia, England, France, Germany, Holland, Italy, Japan and Sweden.

In 1996, Newsweek magazine said of Carson: “He changed the public face of graphic design”. Print magazine called Carson´s work “brilliant”, while USA Today defined it as “visually stunning”, adding that “his work may actually get young people reading again”. Typography«, the new book by Graphics magazine (NY), lists Carson as a Master of Typography. I.D. magazine selected Carson for their list of America´s most innovative designers (only five graphic designers from United States were included). The graphic design magazine, Emigre, devoted an entire issue to Carson; he is the only American designer to be honored in the magazine´s 10-year history.
Trek is David Carson's first graphic design book in the past five years. Along with his latest photographic feats it features film and web work and brilliant new designs created for illustrious clients such as Nine Inch Nails and Quicksilver.

Carson will also announce the winner of the GAC Creative Challenge. RSVP to (864) 371-8214; Guest fee $25; Visa/Mastercard accepted; No shows will be billed

The Greenville Ad Club is an affiliate of the American Advertising Federation (AAF), the country’s leading professional advertising organization. Membership is made of professionals in the advertising and marketing communications industries. Meetings are held on the third Thursday of each month, September – June. For more information, call (864) 371-8214 or log onto www.gvilleadclub.org.