MEDIA ALERT
For Immediate Release
Contact: Michelle Breeze, Erwin-Penland
(864)-672-5578
michelle.breeze@erwinpenland.com

Greenville Ad Club Hosts Chris Hooper of Fitzgerald Advertising

Greenville, SC (October 15, 2004) – The Greenville Ad Club (GAC) will be hosting Account Director Chris Hooper of Fitzgerald and Company Advertising from the Atlanta, Georgia office, Thursday, October 21, 2004 at 11:30am at the Embassy Suites and Hotel. The Embassy Suites is located at 107 Verdae Blvd in Greenville, South Carolina.

Account Director Hooper will be speaking on “Solving the Puzzle of Promotional Advertising” using the Coca-Cola brand as his primary example. He will demonstrate the relative benefits of promotional advertising and how, when done effectively, it builds brand equity for clients. He will also share examples of local and national promotional Cole Advertising.

GAC will also be receiving entries for the Creative Challenge at the meeting. Contact Amanda Lane at 864.272.3000 for further details. RSVP to (864) 371-8214; Guest fee $25; Visa/MasterCard accepted; No shows will be billed.

The Greenville Ad Club is an affiliate of the American Advertising Federation (AAF), the country’s leading professional advertising organization. Membership is made of professionals in the advertising and marketing communications industries. Meetings are held on the third Thursday of each month, September – June. For more information, call (864) 371-8214 or log onto www.gvilleadclub.org.